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Location – Hyderabad
Salary – 45000-65000 Per month
Qualification – Any graduate
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A “Brand Manager cum Operation Manager” role in a school is a highly interdisciplinary position, combining the strategic, external-facing responsibilities of branding and marketing with the internal, day-to-day efficiency and resource management of operations.
Here is a comprehensive breakdown of the typical job description, split into the two core areas:
Brand Manager cum Operation Manager (School)
Job Summary:
The Brand Manager cum Operation Manager is a key leadership role responsible for shaping and promoting the school’s public image and ensuring the efficient, effective, and compliant delivery of all non-academic support functions. This role drives the strategic alignment of the school’s brand identity with its operational excellence to enhance reputation, attract and retain students and staff, and support the overall educational mission.
Part 1: Brand Management Responsibilities
The Brand component focuses on the school’s reputation, public perception, marketing, and communication.
Key Responsibilities:
- Brand Strategy & Positioning:
- Develop, articulate, and maintain a clear, consistent, and compelling school brand identity, voice, and visual guidelines across all internal and external touchpoints.
- Conduct market research and competitive analysis to identify the school’s unique selling propositions (USPs) and target audience (prospective parents, students, staff).
- Ensure all school activities, policies, and communications align with the established brand values and mission.
- Marketing & Communications:
- Lead the development and execution of integrated marketing and communication plans (digital, print, events) to drive student enrollment and enhance community engagement.
- Oversee all public relations, media relations, and crisis communication efforts.
- Manage the school’s website, social media presence, and content creation (e.g., newsletters, brochures, annual reports) to ensure brand consistency and maximum outreach.
- Enrollment and Admissions Support:
- Collaborate with the Admissions team to develop promotional materials and campaigns that effectively showcase the school’s offerings to prospective families.
- Track and analyze marketing campaign effectiveness and ROI to optimize brand building and recruitment efforts.
- Stakeholder Relations:
- Act as a brand ambassador, engaging positively with parents, alumni, community leaders, and external partners.
Part 2: Operations Management Responsibilities
The Operations component focuses on administrative efficiency, resource management, and ensuring a safe, supportive learning environment.
Key Responsibilities:
- Administrative & Process Management:
- Oversee and streamline all non-academic administrative functions, including the front office, record-keeping, and general school administration processes (e.g., student enrollment/withdrawal logistics).
- Develop, implement, and monitor operational policies, procedures, and best practices to maximize efficiency and service quality.
- Manage vendor and contractor relationships, negotiating contracts for services such as catering, transportation, security, and cleaning.
- Financial & Budget Management (Operational Focus):
- Assist in the preparation and monitoring of the school’s operational budget (non-academic expenses).
- Ensure cost-effective procurement of supplies, materials, and equipment.
- Manage fee collection and accounts receivable processes, ensuring compliance and efficiency.
- Facility & Resource Management:
- Oversee the maintenance, repair, and security of the school building, grounds, and equipment.
- Ensure the school environment is safe, clean, and conducive to learning, strictly adhering to all health and safety regulations.
- Manage school resources (technology, inventory, and logistics) efficiently.
- Compliance & HR Support:
- Ensure the school complies with all local, state, and national education and labor regulations, particularly concerning non-academic staff and facilities.
- Work with the leadership team on non-academic staff recruitment, onboarding, performance management, and training related to operational roles.
Required Skills and Qualifications (Summary)
Qualifications:
- Bachelor’s degree in Business Administration, Marketing, Education Management, or a related field (Master’s degree or a specialized qualification in School Business Management often preferred).
- Proven experience in both brand management/marketing and operations/business management, ideally within an educational setting.
Core Skills:
Organizational: High degree of detail orientation, with the ability to manage multiple large-scale projects simultaneously.
Strategic Thinking: Ability to connect branding goals with operational strategies.
Leadership & Team Management: Ability to lead and motivate administrative and support staff.
Communication: Exceptional verbal, written, and presentation skills (for marketing, reports, and public speaking).
Financial Acumen: Strong skills in budgeting, cost management, and procurement.
Problem-Solving: Proven ability to resolve complex operational and reputational issues effectively.
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